Amal Hamed is a communication designer and illustrator
based in Germany. Her practice spans brand strategy, visual identity, editorial design, illustration, motion, and cross-media communication. She works with cultural institutions, nonprofit organisations, social initiatives, and commercial clients, both independently and in collaboration with design studios.
based in Germany. Her practice spans brand strategy, visual identity, editorial design, illustration, motion, and cross-media communication. She works with cultural institutions, nonprofit organisations, social initiatives, and commercial clients, both independently and in collaboration with design studios.
Her work has received recognition through international design awards and exhibitions, including a Gold Award at the DDC Award 2025 and an exhibition at WDC Campus, part of World Design Capital Frankfurt RheinMain 2026. Across different projects and contexts, she explores how visual communication can tell stories, bring new perspectives to light, and give ideas and subjects a distinct visual expression.
Areas of Expertise
Brand Strategy
Branding & Visual Identity
Editorial Design
Communication Design
Campaign Design
Illustration
Motion Design
Cross-media Communication Systems
Design approach
I approach each project by identifying the idea at its
core and considering the context it needs to communicate within. Through research, conceptual exploration, and storytelling, I develop a direction that shapes the visual narrative and guides decisions, from individual design elements to the overall system.
core and considering the context it needs to communicate within. Through research, conceptual exploration, and storytelling, I develop a direction that shapes the visual narrative and guides decisions, from individual design elements to the overall system.
Depending on the project, this direction may take shape through visual identity, editorial design, illustration, motion,
or a combination of media. I aim to find the most fitting visual
form for each idea, creating work with a distinct character
and a clear sense of purpose.
or a combination of media. I aim to find the most fitting visual
form for each idea, creating work with a distinct character
and a clear sense of purpose.
Awards & Honors
DDC Award (2025)
Deutscher Design Club e.V.
Gold - Ask Who Made It — Cross-media awareness campaign
Deutscher Design Club e.V.
Gold - Ask Who Made It — Cross-media awareness campaign
Highest-Ranked Graduate (Class of 2025)
Hochschule Rhein-Waal (HSRW)
Graduated with distinction (1.1)
Hochschule Rhein-Waal (HSRW)
Graduated with distinction (1.1)
BG RCI Poster Competition (2022)
2nd Place – Noise at work - Occupational safety poster
2nd Place – Noise at work - Occupational safety poster
100 Best Arabic Posters Competition – Round 04 (2023)
International travelling exhibition across multiple venues
International travelling exhibition across multiple venues
Deutschlandstipendium (2022–2025)
Federal scholarship for academic excellence
Federal scholarship for academic excellence
Roznama 8 – Visual Arts Competition & Exhibition (2021)
Selected artwork, Medrar for Contemporary Art, Cairo
Selected artwork, Medrar for Contemporary Art, Cairo
Professional Experience
Freelance Communication Designer & Illustrator
2021 — Present
Düsseldorf, Germany / International
2021 — Present
Düsseldorf, Germany / International
Brand & Motion Designer
Studio Franz
2025
Duisburg, Germany
Studio Franz
2025
Duisburg, Germany
Brand Designer Intern
Studio Polylog
2024 — 2025
Cologne, Germany
Studio Polylog
2024 — 2025
Cologne, Germany
Brand Designer & Creative Strategist
CAsPar – Centre for Assistance and Participation
Hochschule Rhein-Waal
2023 — 2025
Kamp-Lintfort, Germany
CAsPar – Centre for Assistance and Participation
Hochschule Rhein-Waal
2023 — 2025
Kamp-Lintfort, Germany
Communication Designer
Association for Freedom of Thought and Expression (AFTE)
2016 — 2021
Cairo, Egypt
Association for Freedom of Thought and Expression (AFTE)
2016 — 2021
Cairo, Egypt
Education
Bachelor's Degree, Information and Communication Design
Hochschule Rhein-Waal
2021 — 2025
Grade 1.1 (Top Highest graduate 2025)
Hochschule Rhein-Waal
2021 — 2025
Grade 1.1 (Top Highest graduate 2025)
Bachelor of Arts (BA), Philosophy
Cairo University
2008 — 2011
Cairo University
2008 — 2011
Selected Clients
EDEKA
Oxfam
Martin Roth Initiative
Global Narrative Hive
Community Jameel
CUNY Graduate School of Public Health & Health Policy
Slow Factory
Association for Progressive Communications
Caspar Institute
UAF-Africa
RESURJ
Love Matters Arabic
Orient Productions
El Maraya for Culture and Arts
Ikhtyar Collective
Dokan Boutique
Exhibitions
WDC Campus – dreams, ideas & prototypes (2026)
Museum Angewandte Kunst, Frankfurt am Main, Germany
Selected participant in the World Design Capital Frankfurt RheinMain 2026 exhibition, presenting award-winning design works from Germany’s leading design awards, alongside speculative proposals and prototypes that explore how
design shapes future-oriented ideas and social contexts
Museum Angewandte Kunst, Frankfurt am Main, Germany
Selected participant in the World Design Capital Frankfurt RheinMain 2026 exhibition, presenting award-winning design works from Germany’s leading design awards, alongside speculative proposals and prototypes that explore how
design shapes future-oriented ideas and social contexts
The Golden Narrative (2025)
Cairo, Egypt
Group exhibition exploring urban narratives through visual storytelling, examining how everyday experiences and spatial transformation shape cultural identity
Cairo, Egypt
Group exhibition exploring urban narratives through visual storytelling, examining how everyday experiences and spatial transformation shape cultural identity
Werkschau – Hochschule Rhein-Waal (2023)
Kamp-Lintfort, Germany
Annual exhibition showcasing selected communication design projects in branding, editorial design, illustration, and cross-media communication
Kamp-Lintfort, Germany
Annual exhibition showcasing selected communication design projects in branding, editorial design, illustration, and cross-media communication
Homeostasis Lab – Virtual Exhibition (2020)
Participating artist in a curated virtual exhibition exploring experimental digital art, interdisciplinary practice, and research-driven visual communication
Participating artist in a curated virtual exhibition exploring experimental digital art, interdisciplinary practice, and research-driven visual communication
Features / Publications
DDC Award 2025 – WAS IST GUT
Deutscher Design Club e.V.
Publication and award platform documenting contemporary German design focused on transformation, responsibility, and social impact
Deutscher Design Club e.V.
Publication and award platform documenting contemporary German design focused on transformation, responsibility, and social impact
100/100 Hundred Best Arabic Posters – Round 4 Catalog
International publication and exhibition selection
International publication and exhibition selection
Dzuwa Magazine (2020)
First issue
Feminist Republik, Kenya
Independent feminist publication focusing on visual culture, storytelling, and social narratives
First issue
Feminist Republik, Kenya
Independent feminist publication focusing on visual culture, storytelling, and social narratives
Pamoja Month Festival (2020)
Feminist Republik, Kenya
Cultural festival platform featuring feminist discourse, visual communication, and collaborative artistic practice
Feminist Republik, Kenya
Cultural festival platform featuring feminist discourse, visual communication, and collaborative artistic practice
CairoCovid Art Magazine (2020)
Cairo, Egypt
Digital art publication documenting artistic responses to the COVID-19 period in Egypt and beyond
Cairo, Egypt
Digital art publication documenting artistic responses to the COVID-19 period in Egypt and beyond
Take Back the Tech – #FeministForwards (2019)
International feminist digital campaign focusing on gender justice, technology, and digital rights advocacy
International feminist digital campaign focusing on gender justice, technology, and digital rights advocacy
Location & availability
Düsseldorf, Germany / International
(open to relocation within Germany)
Available for freelance and full-time opportunities
(open to relocation within Germany)
Available for freelance and full-time opportunities